How did you know you wanted to be an author? Many people seemed to be intrigued about the type of work that I did. When I recounted stories about missing planes, crossing the Senegal River in a canoe, my baggage going to Congo Brazzaville while I disembarked in Lagos, all in the pursuit of business deals, colleagues seemed to be fascinated and wanted to know more. My late wife encouraged me to write about those experiences and practical strategies associated with doing international business. She felt that it would help others who might be timid about engaging in cross-border business. The prodding, contemplation periodic note taking spanned some 20 years until I dedicated the final two years to organize my experience and thoughts to write a book that would be informative, useful and interspersed with anecdotes to encourage easy reading.
What is your advice for aspiring authors? The chances are you have some expertise, unique information, experience or passion that you have a burning desire to express. Think about how others might benefit from your special knowledge. Unburden your thoughts by writing down how you feel you should present the subject. Before you go too far into the writing project, do research to see what others have written that is similar to your subject. This will help you to define your unique angle and prevent duplication of what others have already done. Test your ideas on colleagues. This will help to assure you of the relevance of your project and build your confidence in the belief that it is a worthwhile undertaking. Then fully commit to writing your masterpiece.
Do you have any writing rituals or practices? Have a clear vision and outline. This will reassure you when the writing process becomes tiresome or self doubt creeps in. Take a day or two to talk or dictate your entire book and have it transcribed. This will be a great relief. Now go over the chapters/text and clarify, describe, expand, update with current research and revise as necessary. Be patient and thorough. Treat each concept or chapter as a project that must be clearly communicated. Write every day until its completed.
What message to you want readers to remember? Entering African Markets Doesn’t Have to Be That Hard. My book: 1. Explodes myths, eliminates fears about how to manage risks and expand into African growth markets 2. Identify profitable business opportunities in African growth markets 3. Learn how international agencies help companies to trade and invest in African countries 4. Understand how to access new supply chains and operate in fragmented African markets 5. Acquire new customers in Africa
How can fans get in contact with you? I may be contacted through www.leylandhazlewood.com or directly at email@example.com.
You should know that as a speaker/presenter I can contribute to the success of seminars, workshops and such events.
Also, I will advise, coach or mentor individuals or representatives of organizations that are interested in exploring investment, trade or other opportunities in fast growing African economies.
You may follow me on Facebook (@leylandhazlewoodOfficial), LinkedIn (linkedin.com/in/hazlewoodleyland) and Twitter (@raebenz8)