Book Title: The Change Maker's Playbook: How to Seek, Seed and Scale Innovation In Any Company
Author Name: Amy J. Radin, Foreword by Paul B. Carroll
Book Synopsis: Any leader in any size company, no matter the size or sector, faces constant pressure to deliver short-term results while finding and investing in growth opportunities that require resources, but may or may not be successful.
Growth through innovation is costly, complex, and not at all assured. But in today’s rapidly changing and demanding market, relying on the status quo is an untenable strategy.
The good news is there is a more assured path to innovate with greater predictability.
Separated from the pack of academic and consultant innovation theories, the Playbook's approach stems from the author's own wealth of experience as a chief marketing and innovation officer at some of the world’s most complex, demanding, financially driven companies, her board and startup advisory assignments, as well as the stories shared by 50 corporate executives, founders and investors spanning media, e-commerce, social media, payments, banking, healthcare, retail, government, professional services, not-for-profit and other sectors.
Radin offers a realistic and proven framework for leading innovation. Her approach takes leaders from the beginning to the end of the process with ready-to-apply, concrete techniques outlined every step of the way. She shows readers how to identify market-driven, high potential ideas, the specific steps and tools that really matter to convert an idea into a commercial reality, and how to lead effectively through the inevitable, daily obstacles that tend to derail innovation.
Leaders embracing the path presented in The Change Maker’s Playbook will be able to solve meaningful problems for their customers, reliably deliver promised results, and have enduring, positive impact on the culture and capabilities of their organization.
Author Bio: Amy Radin is an adviser, speaker, board member and author, working with executives and senior leaders to deliver growth through innovation. She offers an uncommonly pragmatic and disciplined approach that begins with pinpointing high-potential unmet market needs, and from there provides a proven framework for “what to do next” and how to lead through the inevitable, daily challenges any organization will face in pursuit of change and transformation.
Amy built a track record of success moving ideas to performance in executive roles at top brands including Citi and American Express, and also as an adviser to select early stage start-ups. What sets Amy apart is her ability both to identify the market need, and then lay the path through the internal and marketplace mechanisms needed to accomplish business goals. Amy’s client list includes amongst others Pfizer, Deloitte, American Banker, CPA.com, leading women's organizations, family-owned businesses and select startups.
She has been featured in numerous business publications including Forbes, Chief Executive, Corporate Board Member, SmartBrief, and SHRM, and on many innovation-focused podcasts including CXO Talk. She is the author of the award winning The Change Maker’s Playbook: How to Seek, Seed and Scale Innovation In Any Company (City Point Press, Fall 2018). In this first book, Amy shares her experience as a senior executive accountable for creating growth, along with that of 50 executives who have been on the front line of innovation, learned from their experience and succeeded.
Amy is a graduate of The Wharton School and Wesleyan University. She serves on the global board of the AICPA, advising on the impact of technology and workforce disruption on accounting and financial management professionals worldwide.
She resides in the metropolitan New York City area
Publisher Name: City Point Press, a Simon & Schuster imprint