Author Name: Philippa Spork
Book Title: Rules of Social Engagement
Book Synopsis: Enough is enough! Have you had enough of technical jargon and conflicting advice about how to generate sales through social media and content marketing? Are you looking for a step-by-step action plan to guide you right through the content marketing process - from idea to execution, measurement and delivery? If so, you are not alone! De-mystifying content marketing in order to achieve a measurable return on investment is a huge pain point for many businesses. If this sounds familiar, then Rules of Social Engagement is for you. This step-by-step approach provides you with a no-fuss strategy for driving sales by creating, executing and tracking an easy to manage social content marketing plan. Rules of Social Engagement takes you on a journey beyond the page, allowing you to tailor the rules to your own businesses in REAL TIME through a series of on-line templates and tools, and access to an on-line community. Most importantly, it will teach you how to connect with your audience by creating truly engaging content! By the time you put this book down, you will have all you need to know to develop a customized engagement plan to drive sales for your business.
Author Bio: Philippa Spork has worked with some of the globe's biggest brands, creating innovative marketing solutions that drive sales in an increasingly complex marketing landscape. With more than 20 years in the Australian media, and raising three busy children, she decided to share her knowledge and learnings in a book and e-book offering practical advice and editable templates that effortlessly guides marketers through the sometimes overwhelming process of social content marketing. Rules of Social Engagement delivers an easy-to-navigate marketing program that any business can execute and afford.
Philippa is currently the Head of Venture Activations at Seven West Media in Sydney Australia, and feels lucky everyday to be working with a hugely dynamic group of digital start-ups, which Seven West Media has invested in. Her division works with these businesses to ensure they maximise Seven West Media's vast array of assets and beyond - with the sole objective of maximising business outcomes through effective and breakthrough marketing solutions.
Publisher Name: BlueSky Engagement