Book Title: Expand, Grow, Thrive: 5 Proven Steps To Turn Good Brands Into Global Brands Through The LASSO Method
Author Name: Pete Canalichio
Book Synopsis: Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way. The LASSO model offers a simple, accessible and effective way for marketers to get their heads around the desired attributes of highly successful growth programs.
Author Bio: Pete Canalichio, the global authority on brand expansion, is on a mission to help brands become more alive in the hearts of those that experience them. He does that by helping them write a better story through compelling content, inspiring platform talks, in-depth consulting and workshops, and practical tools. Pete considers it a privilege to use his experience in global brand licensing at admired organizations such as Coca-Cola and Newell Brands to help his clients reach their full potential.
Publisher Name: Emerald Publishing